You can be the best of the best salon in your area, but if no one knows about it, then it’s as good as nothing. Always keep in mind that attracting your potential new clients is the key to standing out.
Here are some tips to effectively attract your clients to your beauty salon, and spa to give you an edge in the competition:
Positive Feedback
Positive reviews can give your beauty salon a boost in reputation and searches, it is a marketing strategy that relies on the customers’ experience.
Make sure to update your Google My Business Listing (GMB) with the correct location and contact details, with the “salons near me” searches on the rise, make sure people see you when people are looking for local salons in their area.
Encourage your satisfied clients to leave feedback and give them a freebie by doing so.
Instagramable Ambience
Do you want free marketing from your client’s followers? Instagram is the way to go. Create an Instagram-friendly environment in your salon that ensures your clients a picture-perfect feel when snapping their new look.
Encourage them to mention your salon’s Instagram handle, and make use of the hashtags you’ve created for your salon.
Start a YouTube channel
One of the most effective beauty salon marketing in the industry is the overview of the salon and how things are going down there via vlogs. Try to make videos of trendy hairstyles and other relative content to attract people. It is beneficial as it boosts your reputation, expands your reach and can be added as a passive income via Youtube’s revenues.
Participate in charity events
One of the best things you can do is to give back to your community. Helping the people in your community is not only an act of good gesture, but it can also act as an advertisement that can attract potential clients. One good example is providing a free haircut for the entire community.
Coupons! Coupons! Coupons!
People might be hesitant to try out new salons for some reason. To make their risk worthwhile, coupons are a way of getting clients to your salon.
These are only some of the ways you can attract clients to your beauty salon and spa. Remember that advertising is a crucial part in running a business, so don’t sleep on it but act on it ASAP!
