WHAT’S TRENDING IN BEAUTY THIS YEAR(AND WHY IT ACTUALLY MATTERS)

It’s no secret — the beauty world is changing. In 2025, it’s not just about looking good on
the outside, it’s about feeling good on the inside too. Clients want products that are kind
to their skin, good for the planet, and easy to use. If you’re running a salon or stocking up
for your own routine, here are the trends to keep an eye on.

1. Wellness-First Beauty
   People are looking for skincare that supports their whole self — mind, body and skin.
   Think gentle ingredients, calming scents, and products that make you breathe a little
   deeper.

Try this: Look for face mists, sleep sprays or vitamin-rich serums that feel more like self-
care than skincare.

2. Sustainable Choices
   More Aussies are paying attention to what’s in their products — and how they’re made.

Eco-friendly packaging, refillable bottles, and cruelty-free options are getting a well-
deserved spotlight.

Try this: Stock up on biodegradable wipes, reusable applicators, and salon refills that
help reduce waste.

3. Skinimalism
   Less fuss, more function. 2025 is all about keeping things simple with multi-use products
   that get the job done — without the 10-step routine.
   Try this: A tinted sunscreen that also hydrates? Yes please. The less clutter in your kit, the
   better.
   Real Talk
   Beauty is evolving — and that’s a good thing. Clients want products that reflect their
   values and simplify their lives. At The Online Beauty Warehouse, we’re here to help you
   stay ahead of the curve, without complicating things.