I’M FROM Rice Serum 30ml
Rice Serum is a nourishing Korean skincare treatment developed to hydrate, brighten and revitalise dull or uneven-looking skin. I’M FROM Rice Serum contains 73% fermented rice germ extract together with niacinamide and hyaluronic acid to support a smoother, clearer and more radiant complexion.
Fermentation helps make the naturally occurring components of rice germ more accessible within the formula. The lightweight serum supplies moisture and conditioning care while helping improve the appearance of uneven tone, blemish marks and rough texture.
Benefits of the Rice Serum
- Contains 73% fermented rice germ extract
- Helps brighten dull and tired-looking skin
- Supports a more even-looking skin tone
- Helps improve the appearance of blemish marks
- Provides lightweight and lasting hydration
- Supports smoother and softer-looking skin texture
- Contains niacinamide and hyaluronic acid
- Rich in rice-derived nutrients and antioxidants
- Suitable for morning and evening skincare routines
- Vegan-friendly and cruelty-free formula
Fermented Rice Serum for a Radiant Complexion
Rice has a long history of use in Korean beauty routines and is valued for its naturally conditioning and brightening properties. Rice germ contains nutrients, including vitamin B compounds and antioxidants, that help care for dull-looking skin and support a healthy appearance.
The fermentation process enhances the formula’s lightweight texture and allows it to layer comfortably with other skincare. Regular application can help the complexion appear clearer, smoother and more vibrant without leaving a heavy residue.
Niacinamide for Tone and Texture Care
Niacinamide is a versatile skincare ingredient used to support a more even-looking skin tone and improve the appearance of visible pores, dullness and post-blemish discolouration. It also assists with moisture-barrier care, helping the skin retain hydration.
Combined with fermented rice germ extract, niacinamide makes this Korean brightening serum suitable for routines focused on both radiance and overall skin condition. Results can vary according to skin type and consistency of use.
Hydration with Hyaluronic Acid
Hyaluronic acid attracts moisture to the surface of the skin, helping the complexion feel plumper, softer and more comfortable. This moisture-supporting ingredient complements the brightening components of the formula without making the serum feel excessively rich.
Applying the hydrating facial serum to slightly damp skin can help support an even application. Follow with moisturiser to seal in hydration and maintain a comfortable finish.
How to Use I’M FROM Rice Serum
- Cleanse the face and gently pat the skin dry.
- Apply toner or essence according to your usual routine.
- Dispense two or three drops of serum onto clean fingertips.
- Spread the product evenly across the face and neck.
- Gently pat the serum into the skin until absorbed.
- Follow with eye cream and facial moisturiser.
- Complete your morning routine with broad-spectrum sunscreen.
The serum may be used in the morning, evening or both. Begin with one daily application if your skin is new to niacinamide or fermented skincare, then adjust the frequency according to comfort.
Create an I’M FROM Rice Routine
Begin with a gentle cleanser, then apply I’M FROM Rice Toner to prepare and hydrate the complexion. Follow with the serum and finish with I’M FROM Rice Cream to help retain moisture.
The Rice Mask can be included once or twice per week as an occasional texture-refining treatment. During the day, always finish the routine with a suitable facial sunscreen.
Who Is This Korean Brightening Serum For?
This serum is suitable for customers concerned about dullness, uneven-looking tone, blemish marks or dehydration. Its combination of brightening and moisturising ingredients may benefit normal, dry, combination and oily skin types.
Sensitive skin should introduce the formula gradually and patch test before the first complete application. Avoid combining multiple unfamiliar active products during the same routine until you know how your complexion responds.
Product Details
- Brand: I’M FROM
- Product: Rice Serum
- Product type: Brightening and hydrating Korean facial serum
- Size: 30ml
- Featured ingredient: 73% fermented rice germ extract
- Additional ingredients: Niacinamide and hyaluronic acid
- Primary benefits: Brightening, hydration and texture care
- Suitable for: Dull, uneven or dehydrated-looking skin
- Formula: Vegan friendly, cruelty free and made with naturally derived ingredients
- Use: Morning and evening serum step
- Country of origin: Made in Korea
Explore more authentic botanical skincare products from the I’M FROM skincare collection at The Online Beauty Warehouse.




